04 · What it looks like
The lead, the way you get it.
The rating, the verbatim quote with its source and date, the decision-maker — and the badge that says whether you may call. One click sends it on to your CRM.
Describe your ideal customer in plain words. CVR Pilot works through the entire CVR register, holds every single company up against its own website and delivers the ones that fit — with a verbatim quote showing why, and a check that you are allowed to call. And we keep going: every night we read the pages again and tell you what has moved.
No commitment · No credit card · We show it on your market, not on a sample
The whole register — not last year's extract and not a sample. We go through all of them, including the ones filed under a code you would never have thought to look under.
Every company is held up against what it says about itself. If the number is published there, we keep the proof — not just a tick.
We read the pages again and tell you when something has moved. A lead that was right in March is not necessarily right in June.
Advertising agencies in Denmark: 9,905 live companies carry the industry code — measured in the register on 26 August 2026, on both primary and secondary industry. We go through all of them; not a slice, not last year's export.
We measured it on 26 August 2026: 7,493 of the 9,905 are reklamebeskyttede — 76 %. An ordinary list vendor sells them to you anyway, without mentioning it once. We screen every single company before it is delivered to you.
If a company opts out next week, it is still sitting on a bought list. We re-check every delivered company every night and tell you — before you call.
Reklamebeskyttelse bars marketing use of the register's data — a restriction on the source, not a ban on contacting the company. Where they published the number on their own website, we record which page, when, and what it said. If the number comes down the day after your call, you still hold the verbatim excerpt, dated.
A bought list is data that has passed through a middleman — pulled at a moment you don't know, by someone you can't ask. We go straight to the CVR register and to the companies' own websites, the second you search. And we keep going every single night, so you aren't holding a snapshot but something that stays true.
Every company held up against its own website, so it says in black and white why it is relevant to you. And the decision-maker's name and title, where the company publishes it.
Lists that were months old the day you bought them. Finding out from the fine that the company had opted out of marketing approaches. Having to justify to your client why a lead is on the list at all.
You attach the documentation instead of explaining yourself. And you can say yes to one more client without hiring.
We don't pull a name out of a database. We find the company in the register, read its own website and hold the two up against each other. If they don't match, it doesn't come with.
Companies are found, websites are read, and each one is held up against your description — while you watch. The numbers on the right are not an illustration; they are the five layers counting up.
The rating, the verbatim quote with its source and date, the decision-maker — and the badge that says whether you may call. One click sends it on to your CRM.
Write who you sell to the way you'd say it to a new colleague. We translate it into the register's language and find the companies — including the ones registered somewhere you'd never have looked.
The company runs the systems or has the traits that define your best customers. The leads you can safely call first.
Nothing tangible on the site, but what they write about themselves matches your description. Comes with once enough of it lines up.
Pulled straight from CVR and confirmed on their own website. The wide net that turns a whole market into a work list.
Every lead gets a rating from 1 to 9 — and a verbatim quote from the company's own website showing why. When your client asks “why is that lead relevant?”, you read the sentence out. If we can't find it on the page again, we remove the lead.
Most tools stop once the CSV is downloaded — and from there the list starts to rot. We re-read the companies' own websites every night and tell you what has moved. It never costs credits.
New person, new title, new number, new email — read on the company's own page and corrected in your lead, with the source shown. Today that is something someone fixes by hand.
New booking system, new CMS, new payment provider — read off their own website. That is a reason to call, and you get it the same day.
Caught the very week they are registered — before they show up anywhere else. You get told, so you can fetch them when you want. On Growth, Autopilot fetches them for you and drops them finished into your queue.
A company without a website today goes on a waiting list. If the site goes live, we rate it again and deliver it with a heads-up.
Don't call them. A filter that only checks reklamebeskyttelse at export is stale the very next day — and the industry's own lists typically take a couple of months to notice the change, so until then they keep calling. We re-check every delivered company daily and give you a dated compliance report with a serial number you can hand to your client.
A salesperson costs roughly DKK 382,000 a year. Growth costs DKK 15,540. If the tool saves 4 % of one person's time, it has paid for itself — and you map your market once, after which we keep it current.
And that 4 % is exactly the grunt work: lookups, research, double-checking whether a number still holds. Let your salespeople spend the day on what they were hired for — closing.
The pulse re-reads your delivered leads every night — new contact person, dead number, fresh reklamebeskyttelse — and never costs credits. On Growth, Autopilot fetches the new companies for you.
From the CVR register and the companies' own websites, read at the moment you run the search — plus Google Maps and the lists you import yourself. It is not a stored database that ages.
One credit = one delivered lead that we have taken all the way: a rating 1–9, the verbatim quote behind it, a contact and an opening line. Searching and filtering are free. The credit is spent when the lead is enriched and delivered to you — including when the rating comes out low. The monitoring afterwards never costs credits.
A bought list is a snapshot that started rotting the day it was exported — and it doesn't tell you who you are not allowed to call. We read the living register and each company's actual website, show the sentence behind the lead, screen for reklamebeskyttelse, and skip the companies you already have.
No. Import your customer list — paste it, upload a file or pull it from your CRM — and those companies are never collected again. They never cost a credit.
Attio and a signed webhook at launch — HubSpot, Pipedrive and Google Sheets roll out after. CSV on all plans.
Danish reklamebeskyttelse covers the use of the CVR register's data. If the company has published its own phone number on its own website, that number is not covered — it may be used for a B2B call. CVR Pilot therefore shows three states on every lead: may be contacted, may be called on their own number (ad-protected, but the number is on their site — with the exhibit) and ad-protected. Sales e-mail still needs consent under the Danish Marketing Practices Act § 10, ad-protected or not. The full channel-by-channel guide (Danish).
Yes — to enrich each lead. What gets sent is publicly available business information: company name, website, industry, and — where the company has published it itself — a contact person's name and job function. Never your account, login or payment details, and never your customer list. The vendor is Anthropic (Claude) in the US, under standard contractual clauses and a data processing agreement. Your data is not used to train models, and it is deleted at the vendor within 30 days. Application, database and backups sit in the EU (Frankfurt). The full sub-processor list is in the privacy policy.