🚧 Site under construction — CVR Pilot is not open for business yet. Launching soon.
The Danish lead engine — CVR-native · GDPR-first

Navigate your whole market — CVR Pilot sets the course for you.

Describe your ideal customer once, in plain words. CVR Pilot reads your whole market — the CVR register, Google Maps, the open web — qualifies every company with cited evidence, and hands you a list of leads worth calling. You approve. It learns. Your CRM fills up.

See how it works
Plain-words setup — no code Every score comes with evidence GDPR-first · hosted in the EU
cvr pilot — review_queue
Run Pipeline
Review Queue12
Criteria
Settings

Review Queue

9
Northwind Logistics
uses HubSpot · 240 staff · Series B
A · SIGNAL
9
Brightwave Cloud
hiring 6 SDRs · strong intent
B · CONTEXT
6
Acme Robotics
Salesforce · expansion announced
A · SIGNAL
8
Meridian Health
RFP language · procurement match
B · CONTEXT
5
Granite Peak Materials
SIC 23.61 · registered · active website
C · REGISTER
0
signal-matched
0
context-matched
Illustrative sample data — fictional companies, shown for demonstration only.
// scans every source · syncs to your stack
CVR registerMaps & Places Web crawlImport URLs AttioHubSpot SalesforcePipedriveCSV export CVR registerMaps & Places Web crawlImport URLs AttioHubSpot SalesforcePipedriveCSV export
01 — The grind you know

Prospecting is a tax on selling.

Every hour spent hunting for companies is an hour not spent talking to them. And the usual shortcuts have sharp edges.

The afternoon that disappears

Find a company. Open the site. Guess the fit. Check the register. Copy it into the CRM. Fifteen minutes — times forty. There went your selling day.

Lists that arrive dead

Bought lists rot on delivery: wrong segments, dead domains, companies that opted out years ago — and, our favourite, your own customers sold back to you at €1.30 a row.

Fine print with fines

Danish outreach has rules — reklamebeskyttelse, GDPR, the right to be forgotten. A list that ignores them isn't a growth hack. It's a liability with your logo on it.

The philosophy

Not a list. A pulse.

A list is a snapshot — dead the second you download it. A pulse is alive. Every beat, CVR Pilot does two things: it brings you the whole market of new leads — qualified and ready — and keeps the ones you already have alive with the newest data. Your CRM remembers your leads. CVR Pilot fills it up — and keeps it beating.

02 — Flexible qualification

Three ways to qualify a lead

A company can be a perfect fit whether it shows an obvious signal, hints at one in its content, or simply matches on the facts. CVR Pilot qualifies all three — and keeps them visually distinct at every step.

PATH A · SIGNAL MATCHED

They show a signal you target

The company uses the tools, tech or traits that define your best customers. High-confidence, ready-to-contact leads.

tech stackhiring activityfunding stageheadcounttooling in use
PATH B · CONTEXT MATCHED

No signal — but the context fits

No obvious signal, yet their content speaks your language. Qualifies when enough intent and context keywords match your profile.

intent keywordspage contentjob postsnews mentionsRFP language
PATH C · REGISTER MATCHED

No signal, no hint — just the right company

Pulled straight from the business register: the right industry code with an active website. The broad net that turns an entire market into a working lead sheet — even when a site says little.

industry codecompany registryactive websiteheadcountlocation
03 — The pipeline

Six stages, one clean queue

Watch the run advance — each stage lights up in turn.

// a real run, recorded — the six stages below, live
1STAGE_01

Discovery

Pull candidates from the CVR register, Google Maps, a web crawl, or URLs you import.

2STAGE_02

Research & cross-reference

Each company's website is found, read, and matched to its CVR record — register facts fused with what the site actually says.

3STAGE_03

Qualify to your ICP

Firmographics, region, disqualifiers — plus everything you already own or excluded. Free, instant, ruthless.

4STAGE_04

AI triage

Borderline companies the rules would drop get one cheap, batched AI look — good fits get rescued, noise stays out.

5STAGE_05

AI enrichment

AI reads the winners: fit scored 1–9, routed by path, evidence quoted — one credit, only when delivered.

6STAGE_06

Review

A short queue of leads worth your time. Approve to CRM, snooze — or reject and teach it why.

04 — Everything in one window

Built for the review, not the busywork

Compact review queue

Color-coded fit scores, path tags and the AI's reasoning — three card layouts to fit your scan.

AI fit scoring & evidence

Every lead gets a 1–9 fit score and a cited reason — so you trust the queue, not just the number.

One-click CRM sync

Approve a lead and it's in your CRM — and CVR Pilot learns which companies you already have, so it never sells you your own customers.

Multi-source discovery

Registries, maps, web crawl and your own URL lists — unified into a single deduped funnel.

After delivery

A lead isn't done when it's delivered.

Other tools stop when the CSV lands. CVR Pilot keeps going — every pulse beat refreshes your leads with the newest signals.

They switch tools — you hear about it

Delivered leads are re-scanned every week. When a company changes its booking system or CRM — "they just left OpenTable" — it lands in your inbox. Timing is the hardest part of sales; we hand it to you.

First to a new company

New companies in your segment land in your feed the week they register — before they surface anywhere else. The easiest sale you'll ever make.

Leads that mature

A company with no website today goes on a watchlist. When its site goes live, we re-qualify it and deliver it with a "now on the web" card. A lead source that grows on its own.

It learns from every no

Your rejection reasons get grouped, and one click teaches the profile to exclude the word. The queue gets sharper week by week — and you can watch it happen.

05 — The Danish advantage

Native to the Danish market. Compliant by design.

Built on the CVR register

Every Danish company, straight from the source — matched by industry code, verified against the live register, deduped against what you already hold.

Your market, measured

After every run, see how much of your ideal market you've actually covered — and how many companies are still out there waiting.

First to know

New companies in your segment can land in your inbox the week they register — long before they show up anywhere else.

Reklamebeskyttelse, respected

Every CVR-matched lead is screened against the marketing opt-out register — flagged, never auto-delivered, and documented in a printable compliance report. See a sample →

EU data residency

Hosted, processed and encrypted-backed-up inside the EU. Your pipeline — and your customers' data — never leaves Europe.

Erasure that sticks

Deletion propagates everywhere — backups included — and erased companies are never re-collected. Export or delete everything you own, one click.

How big is your market in your industry?

Pick your customers' industry — see how many Danish companies are waiting.

active companies in Denmark.
Economically active firms per Statistics Denmark's General enterprise statistics (2024), rounded down. At launch, CVR Pilot shows the exact live number for your profile — and how much of it you've covered.
06 — Under the hood (just a peek)

Deterministic first. AI only where it earns its keep.

The engine does the boring parts with rules — fast, free, repeatable — and spends AI only on the judgment calls. That's why a qualified lead costs cents, not euros. And why you can trust the queue.

Evidence, not vibes

Every AI fit score ships with its reasoning — quoted from the company's own website and verified verbatim against the page. A claim we can't re-find gets removed. The AI doesn't get to invent.

Fluent in Danish reality

æ, ø and å survive. A website from 1998 survives. An 8-digit CVR number is never mistaken for a phone number. Small details — until your data is full of them.

Honest about uncertainty

Unverified stays labelled unverified. Unchecked is never dressed up as clean. When a number reaches your screen, it's one you can repeat to your board.

07 — Fixed score semantics

Read fit at a glance

9Green — strong fit, score ≥ 8 6Yellow — review, score 5–7 3Red — weak, score < 5
08 — Pricing

Simple, credit-based pricing

Start free — 10 AI-enriched leads, no card. Paid plans start at €87/month for 2,000 lead credits. One credit = one discovered, qualified, AI-enriched lead — from €0.03 each on Growth. No per-seat fees, no API keys, cancel anytime.

// the honest comparison
Per qualified leadHand researchBought listCVR Pilot
Time~15 minutesinstantseconds
Fit assessmentyour gut, at 4 pmnoneAI-scored 1–9, evidence cited
Freshnesstoday, then never againmonths oldlive register + weekly watch
Opt-out screeningif you rememberrarelyevery CVR match, documented
Your existing customersskipped by memorysold back to youexcluded automatically
Costyour hourly rate€0.70–2from €0.03
Starter
€87 /mo
2,000 lead credits / month
For getting started.
  • All data sources — CVR, Google Maps, web
  • 500 Google Maps lookups / month included
  • AI qualification + enrichment
  • CRM integrations + CSV export
  • 2 team seats included
Get started
Scale
Talk to us
Custom volume
For teams at volume.
  • Autopilot — new qualified leads, automatically
  • All data sources — CVR, Google Maps, web
  • AI qualification + enrichment
  • CRM integrations + CSV export
  • Priority support & onboarding
  • Custom team seats
Talk to us
// full plan comparison
Compare plansFreeStarterGrowthScale
PriceFree€87/mo€168/moTalk to us
Lead credits / month10 · one run2,0006,000Custom
Google Maps lookups / month500500Custom
Team seats125Custom
Data sourcesWeb + importAllAllAll
AI qualification & enrichment
CSV export
CRM integrations — Attio · HubSpot · Pipedrive · Salesforce · Sheets · Webhook
Autopilot — new leads delivered automatically
Prices shown in euro for reference; billed in Danish kroner (650 / 1,250 DKK — the krone is pegged to the euro, so the rate barely moves).
CVR, Google Maps & AI enrichment are rolling out — included on every paid plan as each goes live; web + import discovery is available today.
Need higher volume or on-prem? Let's talk. Monthly credits reset each cycle; purchased top-up credits roll over while your plan is active.
09 — Questions, answered

Everything you'd ask before trying it

Where do the leads come from?

Straight from the sources, live: the Danish CVR register (by industry code), Google Maps, a crawl of the open web, and any URL lists you import. CVR Pilot reads your market at run time — it is not a stored database that ages.

What exactly is a credit?

One credit = one lead that was discovered, qualified against your profile, and AI-enriched with a 1–9 fit score, evidence, a contact and an outreach opener. Discovery and filtering are free — you only spend credits on leads actually delivered. Your monthly plan allotment resets each billing cycle; purchased top-up credits roll over while your plan is active.

How is this different from buying a list?

A bought list is a snapshot that started rotting the day it was exported. CVR Pilot reads the live register and each company's actual website, scores fit with quoted evidence, screens the marketing opt-out register, and automatically skips companies you already have. And it learns from every rejection.

Will it re-sell me my own customers?

No. Import your customer list (paste, file upload, or straight from your CRM) and those companies are excluded from every future run — never collected, never charged for.

Which CRMs does it push to?

Attio, HubSpot, Pipedrive, Salesforce and Google Sheets — plus a signed webhook and CSV export. Connecting is a guided flow; there are no API keys to manage.

Do I need any technical setup?

None. Describe your ideal customer in plain words — the AI turns it into a working profile with keywords, thresholds and exclusions. Edit anything, anytime, in the Criteria editor.

Where is my data stored?

Inside the EU (Frankfurt), with encrypted off-site backups — also in the EU. You can export everything your workspace holds, or delete it all, with one click. Erasure propagates through backups too.

When can I start?

CVR Pilot launches soon. At launch the free tier gives you one full run with 10 AI-qualified leads — no card, five-minute setup.

CVR Pilot takes off soon.

Ten AI-qualified leads free at launch — no card, five-minute setup. Coverage is measured, and whoever's first on a market gets the easiest customers.

// 🚧 not open for business yet — no signup, no data collection, until launch

Questions? Talk to us.

The contact form will be active once the site has launched.