Answers to the questions users ask most — from your first search to compliance and integrations.
Three steps, no technical setup:
1. Describe your ideal customer. The easiest way: paste 3-10 website URLs of customers you'd like more of — the AI learns the shared pattern and builds your criteria. You can also describe your customer in plain words.
2. Choose where we should look. Country and region — and which sources (CVR, Google Maps, web).
3. Run your first search and review the qualified leads in the queue. That's where it comes together.
A run is one pass over your market: CVR Pilot finds companies from your sources, qualifies them
against your profile, enriches the best with AI and drops the result into your Review Queue. Each
run gets its own run ID (e.g. r_…), which you can see in Run
History — useful if you contact support about a specific run.
Straight from the sources, at run time: the CVR register (by industry code), Google Maps, a crawl of the open web and the URL lists you import yourself. It's not a stored database that ages — your market is read afresh every time you run.
When you paste customer URLs, CVR Pilot reads their websites and finds the shared pattern — industry, signals, language, technical traces — and translates it into searchable criteria. It's far more precise than describing your customer in words. You can always fine-tune the criteria afterwards.
Rules first, AI only where it earns its place. A company qualifies on one of three paths: a recognised tool on the website, enough of your signal keywords, or a match in the CVR register on your industry code. That work is free. After that, the AI enriches the qualified leads.
The fit score is the AI's assessment of how well a company matches your profile — 9 is best. Each score comes with a rationale and a verbatim quote from the company's own website, so you can see why. If a quote can't be found again on the page, it's removed — the AI isn't allowed to make things up.
The three qualification paths: Path A = a recognised tool/system on the website. Path B = enough of your signal keywords on the page. Path C = a register match (CVR industry code + active website). Every lead is tagged with its path, so you can see why it made the cut.
Yes. When you reject a lead, note briefly why. If the same reason recurs across several rejected leads, CVR Pilot suggests excluding the pattern itself — one click, and that kind of company is avoided in future runs. The queue gets sharper week by week.
Every lead is tagged with its own certainty: web-verified or register-based only, AI-enriched or raw. Unverified is called unverified — we never dress it up.
One credit = one AI-enriched lead. Finding and filtering companies is free — a credit is spent only when a lead is actually enriched (fit score, evidence, contact, opening line) and delivered to you. Enrichment never runs for more leads than you have credits for.
Yes — your monthly allowance and any add-on credits stay in your workspace as long as your subscription is active. Monthly credits reset each period; add-on credits carry over.
Google Maps lookups are billed separately as a metered add-on — 1 lookup = 1 Google Places call. The free sources (CVR, web, import) never use Maps lookups.
No. There are no user licences — your plan includes a number of users, and you pay for credits, not seats. See the current plans and pricing on the pricing page.
Every CVR-matched lead is screened automatically against the register's marketing opt-out (reklamebeskyttelse). Companies that have opted out of marketing are flagged and never delivered automatically — and the screening is documented in a printable report (find it in Run History). Read more in our guide on marketing opt-out.
Not without consent. Under the Danish Marketing Practices Act (markedsføringsloven) § 10, electronic marketing requires prior consent — B2B included. CVR Pilot is a data and qualification tool and never sends marketing on your behalf; how you contact a lead is your own responsibility. Phone contact to businesses is generally lawful.
Your data is hosted in the EU. You can export your entire workspace at any time (Settings → Privacy & data) and delete your account — deletion removes your workspace from the live system immediately. See the details in the privacy policy.
Approved leads can be exported as CRM-ready CSV, sent straight to Attio with one click, or sent via webhook to any system (Zapier, Make, your own). Native integrations for HubSpot, Pipedrive, Salesforce and Google Sheets are built and on the way.
Yes — paste them in, upload a file, or pull them from your CRM. Those companies are never
collected again and never cost a credit. You can add both domains and CVR numbers
(e.g. DK-12345678 or 12345678).
Usually the criteria are too narrow for the source. Try: widen the geography, lower the minimum fit score a little, check that your industry codes/keywords fit, or turn on more sources. If the CVR source is empty, check that the industry codes are set on the profile. If that doesn't help, contact us with your run ID — and we'll look at that exact run.
Try running it again. If it happens again, click Help and write to us with your run ID (from Run History) and your customer code — so our team can dig straight into the failed run.
Click Help at the bottom left of the app and write your question. You get a case number (SUP-…) straight away and a reply by email. Your customer code (K-XXXX) is shown in the same window — quote it if you call or write, and we'll find your account quickly.