CVR Pilot / Legal

Terms of Service

Last updated: 16 October 2026 · Privacy · DPA

These Terms of Service ("Terms") govern your access to and use of CVR Pilot at cvrpilot.dk and app.cvrpilot.dk (the "Service"). By creating an account or using the Service you agree to these Terms. If you do not agree, do not use the Service.

1. Who we are

2. Business-only (not consumers)

The Service is offered only to businesses, organisations and professionals acting in a commercial capacity – it is not directed at consumers. By accepting these Terms you confirm that you are at least 18 years old, are acting on behalf of a business, and have authority to bind it. Because the Service is strictly B2B, statutory consumer rights (including any right of withdrawal) do not apply.

3. The Service

CVR Pilot discovers companies matching your Ideal Customer Profile from public sources and public business registries, qualifies and enriches each match with AI, and lets you review and export CRM-ready leads. We provide data and tooling – we do not send outreach on your behalf (see §5). We may add, change or remove features; we will not materially degrade a paid feature you rely on without reasonable notice.

Customers on the Growth plan also get CVR Pilot CRM at crm.cvrpilot.dk (see §17). E-mails you send from the CRM go out from your own connected mailbox, on your instruction. The sentence above about outreach describes the lead-generation product; the CRM is covered in §17.

4. Accounts

You must provide accurate information, keep your credentials secure, and are responsible for all activity under your account and workspace (including team members you invite). Notify us promptly of any unauthorised use. One workspace = one billing account; team seats follow your plan.

5. Your responsibilities & acceptable use

You are an independent data controller for the leads you export and for how you use them. You warrant and agree that, for any processing or outreach using data from the Service, you:

  • have a valid lawful basis under the GDPR (typically legitimate interest, with your own balancing assessment) and comply with the GDPR, the ePrivacy rules, the Danish Marketing Practices Act (esp. § 10 on electronic marketing) and all applicable marketing, data-protection and anti-spam laws in every jurisdiction you target – if you sell and contact across borders, you, not CVR Pilot, are responsible for compliance in each recipient's country;
  • honour opt-outs, objections and do-not-contact requests and do not contact people who have opted out (including CVR reklamebeskyttelse where applicable);
  • provide any notices and rights mechanisms the law requires of you as a controller.

You must not use the Service to: send unlawful unsolicited bulk/spam communications; send marketing by e-mail, text message or similar electronic mail to recipients who have not given their prior consent to it (Danish Marketing Practices Act § 10); harass, defraud or harm; build or feed prohibited profiling/discrimination; scrape or attack the Service or circumvent its limits/security; resell or redistribute the raw dataset as a competing data product; train machine-learning / AI models on the Service or its output without our prior written consent; or violate any law or third-party right. We may suspend accounts that do (§11).

5a. Named employees (role search)

When the Service shows named employees that CVR Pilot found on the company's own website or in the company's own job postings, the following applies in addition to §5. You warrant and agree that you:

  • are an independent controller for the person from the moment you view, export or transfer the person to your CRM, dialer or other systems;
  • the first time you contact the person, say who you are, that the data comes from CVR Pilot and the company's website, and that the person can always decline further contact (GDPR Art. 14(3)(b) and Art. 21(4));
  • honour an objection or a no-thank-you at once, note it in your own system and do not contact the person again with marketing. If CVR Pilot tells you that a person has asked for erasure or objected, you delete or block the person in your own systems;
  • use an employee's e-mail address for marketing only if the person has given prior consent (§ 10 of the Danish Marketing Practices Act). The Service marks the address "only after consent";
  • do not combine the person's data with data from other sources to build a profile of the person.

6. Lead data & AI output – provided "as is"

Lead and enrichment data is assembled from public sources and AI inference. It may be incomplete, outdated or inaccurate; we make no warranty as to accuracy, completeness, deliverability or fitness for a particular purpose, and you must verify it before relying on it. AI-generated content (fit-scores, summaries, suggested openers) is assistance, not advice – it is not legal, financial or other professional advice. You are responsible for your decisions and communications.

7. Plans, credits & payment

  • Credits. Leads are metered in credits – one credit = one delivered lead that fits your profile. CVR Pilot reads a lead's website with AI and produces a fit-score, evidence and contact fields. A credit is used when a lead fits your profile and is delivered. A lead that is read but does not fit your profile is not delivered and uses no credit. A run never reads more leads than your credit balance covers. Google Maps lookups are metered separately. One exception: Verify your existing CRM uses 1 credit for each company in your CRM that we find in CVR and check. A company we cannot find in CVR uses no credit, and a company that has already been checked is not charged again. Plan contents and prices are shown in the app and on the pricing page.
  • Billing. Paid plans are billed in advance via our payment processor (Stripe); you authorise recurring charges until you cancel. Prices are exclusive of VAT/taxes unless stated. Every payment, including the trial month and add-on packs, gets an invoice with VAT.
  • Renewal & cancellation. Subscriptions renew automatically; you can cancel anytime from the in-app billing portal (Settings → Manage subscription), effective at the end of the current period. Cancelling stops future renewals; the current period is not refunded.
  • Credit expiry & roll-over. Your monthly plan allotment is use-it-or-lose-it: unused plan credits expire at the end of each billing period and do not carry over between periods. Separately purchased credit packs (top-ups) roll over and remain usable in your workspace balance while your subscription is active. When a lead is delivered, plan credits are drawn down before purchased top-ups.
  • Changing plans mid-period. An upgrade is invoiced and charged immediately: the price difference is prorated (a credit for the unused part of the old plan and a charge for the remainder of the new one), and the new plan's credits and lookups are released for that part of the period once the payment settles. If you upgrade mid-period, you get the larger market mapping at the next paid renewal, and on an annual plan the paid part of the period counts towards the current month, because credits and lookups are granted per month. A downgrade (a lower plan, or from annual to monthly billing) takes effect at the next renewal: your current plan runs to the end of the period, nothing is credited, and you can cancel the downgrade under Settings until then.
  • Refunds. Fees are non-refundable except where mandatory law requires otherwise. We do refund charges made in error, sustained failures that were ours, and credits consumed by a defect on our side – see the Refund & Cancellation Policy for the cases and the request process.
  • Price changes. We may change prices with at least 30 days' prior notice by email to the workspace owner, effective from your next billing period after the notice period ends. You can cancel before then, so the new price never applies to you. Without cancellation the subscription continues at the new price.

8. Data protection

Our handling of personal data is described in the Privacy Policy, which forms part of these Terms. Where we process personal data on your behalf as your processor, our Data Processing Agreement applies and prevails for that processing; for the lead dataset we build, we are an independent controller – and you become an independent controller for your own use.

For the people you store in CVR Pilot CRM (contacts, e-mail correspondents, meeting attendees, called parties), you are the controller and we are your processor under the DPA.

9. Intellectual property

We own the Service, the software and all related IP, and grant you a limited, non-exclusive, non-transferable right to use the Service during your subscription. You retain ownership of your account content and configurations and grant us the licence needed to operate the Service for you. Feedback you give us may be used without obligation.

10. Disclaimer of warranties

The Service is provided "as is" and "as available" without warranties of any kind, to the maximum extent permitted by law – including no warranty that it will be uninterrupted, error-free or secure, or that results will meet your requirements.

11. Limitation of liability

To the fullest extent permitted by applicable law – regardless of the legal theory (contract, tort, negligence, statute or otherwise) and even if we were advised of the possibility of the loss:

  • No indirect or consequential loss. We are not liable for any indirect, incidental, special, punitive or consequential damages, or for any loss of profits, revenue, goodwill, data or business, even if foreseeable.
  • Aggregate cap. Our total aggregate liability for all claims arising out of or relating to the Service or these Terms will not exceed the total fees you actually paid us in the 12 months immediately before the event giving rise to the claim.
  • At your own risk. The Service and all data it provides are supplied "as is" (§10); you rely on them, and on any outreach you base on them, at your own risk.

Nothing in these Terms limits or excludes liability that cannot be limited or excluded under mandatory law (e.g. for intent or gross negligence, or for personal injury); where such liability applies it is limited to the minimum the law allows.

12. Indemnification

You will indemnify and hold harmless CVR Pilot from claims, damages and costs (including reasonable legal fees) arising from your use of the Service, your outreach or other use of lead data, or your breach of these Terms or of applicable law.

13. Suspension & termination

We may suspend or terminate access for breach of these Terms, non-payment, abuse, or legal/security reasons; where practical we will give notice. You may stop using and close your account at any time. On termination your right to use the Service ends. No lock-in: you can export your account data and leads in common machine-readable formats (e.g. CSV) at any time during your subscription, consistent with the data-portability and switching expectations of the EU Data Act. Sections that by nature should survive (5, 6, 9–12, 15, 17) survive termination.

14. Changes to these Terms

We may update these Terms. Material changes are notified at least 14 days before they take effect, by email to the workspace owner and/or in the app (price changes follow the 30 days in §7), and the "Last updated" date will change. If you cannot accept a change you may cancel before the effective date. Continued use after the effective date means you accept the updated Terms. Corrections that do not reduce your rights (spelling, clarification, new features) may take effect without notice.

15. Governing law & disputes

These Terms are governed by the laws of Denmark, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods (CISG). The Danish courts have exclusive jurisdiction, regardless of where you are located. (This is a B2B agreement; consumer jurisdiction rules do not apply.)

16. Miscellaneous

These Terms (together with the Privacy Policy and any Data Processing Agreement/order) are the entire agreement between us. If a provision is unenforceable, the rest remains in effect. You may not assign these Terms without our consent; we may assign them to a successor in a merger or sale. Neither party is liable for delay or failure due to events beyond reasonable control (force majeure). No waiver is implied by non-enforcement. Notices to you may be sent in-app or to your account email.

17. CRM and e-mail sending

CVR Pilot CRM (crm.cvrpilot.dk) is included in the Growth plan. In the CRM you store companies, contacts, deals, tasks and notes; connect your own mailbox (Gmail, Microsoft 365 or IMAP) so that sent and received e-mails are filed on the company or contact; run e-mail sequences; pull meetings from your calendar or Calendly; and, if you set it up, log calls through your own Twilio account.

  • Your outreach is your responsibility. E-mails sent from the CRM go out from your own connected mailbox, on your instruction. You are solely responsible for ensuring that your outreach complies with the Danish Marketing Practices Act (markedsføringsloven § 10) and the equivalent rules in every country you write to, including the rules on consent, unsubscribe and identification of the sender. CRM sequences may only be sent to recipients who have consented to receive them. CVR Pilot provides tooling and does not give legal advice. That a feature exists (for example a sequence or a template) does not mean that using it is lawful in your situation.
  • Unsubscribe line and tracking. Sequence e-mails carry an unsubscribe line. Opens and link clicks are measured with a tracking pixel and click redirects. You are responsible for telling recipients about that tracking where the law requires it, and for honouring every unsubscribe.
  • Abuse and suspension of sending. We may suspend sending from your workspace, with notice where practical, if we see spam complaints, a bounce rate above 5 %, sending to purchased or scraped lists, or other signs that recipients did not ask for your e-mails. Storage, export and the rest of the CRM keep working while sending is suspended.
  • Your own third-party accounts. Gmail, Microsoft 365, Calendly and Twilio are your own accounts under those providers' terms. You can disconnect them in the CRM at any time, after which we stop syncing.
  • Access follows the Growth plan. When your Growth plan ends (cancellation, downgrade or an unpaid renewal), the CRM is locked to read and export for 30 days, and the workspace's CRM data is then erased. You can export your CRM data at any time in a common machine-readable format.
  • API tokens and webhooks. Tokens you create for the API/MCP and outgoing webhooks act with your workspace's permissions. Keep them secret and revoke a token you no longer trust.

This section survives termination together with the sections listed in §13.

Questions about these Terms: legal@cvrpilot.dk.
CVR Pilot ApS · CVR no. 46694562 · Kastanien 8, 2. tv, 7120 Vejle Øst, Denmark · CVR Pilot is an independent product with no affiliation to the Danish Business Authority (Erhvervsstyrelsen).